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This course is a broad-based studio programme with unique
oportunitues and internships (through our partnership with
Hearst Magazines UK) that gives you the freedom to express
your own visual language and strong creative voice while
developing the technical skills for a professional career in the
expanding and hybrid fields of illustration and animation today.
Throughout the 12-month programme based in our central
Cambridge studios you will be encouraged to experiment with
new styles and techniques and respond to the new applications,
platforms and spaces in which contemporary illustration and
animation are produced and experienced today.
You will develop the research skills at the heart of the process
and be introduced to current thinking in critical design practice
to help you develop your own approach and locate your
practice within relevant theoretical, ethical, technological and
global contexts. Practical knowledge is enriched through lectures
and seminars that explore questions of design authorship, and
historical and theoretical positions on graphic communication
and visual storytelling as an essential sites of meaning and social
engagement in the 21st century.
Regular workshops will support you to embrace current
industry-standard software, giving you the practical and digital
tools you need for the creative workplace worldwide today—and
If you focus on Illustration you will develop understanding and
mastery of the design process and work to set briefs, at the same
time as developing your own authorial style and interests through
independent projects. You will be encouraged to experiment with
moving image to develop the increasingly essential animation skills
needed across both specialisms. If you focus on Animation, you
will develop understanding of traditional animation techniques
and principles, and combine this knowledge with new digital
technology in order to build a showreel that highlights your skills
as an animator and presents you as a rounded professional.
All students will develop their understanding of narrative forms in
sequence and stand-alone forms, and will have opportunities to
respond to a range of short-form projects. You can experiment
with 3D computer graphics and explore software such as TV
Paint, Cinema 4D, After Effects and Premiere, building your
confidence with industry standard tools that allows you to mix expert technical knowledge with creative freedom and become
an innovator in the field.
INDEPENDENT MAJOR PROJECT
Age 21 years +
Educational Level Successfully completed an
Undergraduate Degree in an art & design or related subject.
English Level IELTS 6.5+ (no element under 5.5)
Portfolio Good portfolio demonstrating appropriate skills,
research and prior experience of the subject
Awarding Body Falmouth University
Course Length 3 semesters (12 months)
Together, you will engage with theories and practices of visual
storytelling at the heart of both practices and apply this
knowledge through projects that explore the expanded field of
illustration and animation in the digital and post-digital world. You
will consider the sites, spaces and situations in which both are
produced and displayed, and develop your understanding of the
importance of social engagement with audiences and readers in
print, digital or experiential platforms.
Recognition of the field’s hybrid nature is central to the course
ethos. As well as building the confidence for traditional free-
lance practice, the course introduces new commercial and career
opportunities for working across digital, web, branding and print.
This is reflected in our Visiting Lecturer programme, where
we have invited in-house digital and commercial illustrators
and motion graphics designers working in branding and TV.
Workshops and live briefs have in the past been led by Rebecca
Hendin, political cartoonist and in-house Buzzfeed illustrator;
digital branding and video agency The District; and David Tang,
lead motion graphics and branding designer at NBC Universal.
Opportunities for internships, work placements and mentoring
help you make industry contacts, build your CV and give you the
experience of working within a professional creative environment
to prepare you for future work. Professional practice workshops
and Visiting Lecturer talks give you industry insight and advice on
how to create and nurture productive and supportive networks,
build a professional presence online, identify opportunities for
freelance work, and refine an impressive and distinctive portfolio
to secure professional opportunities.
Past illustration students have worked on diverse projects
including murals and public illustration; fashion illustration; and
an educational book for young people with SEN and OCD.
Animation projects have included corporate branding and
communication; fashion film; and an educational video for children
The course is structured to provide you with a wide range
of activities in the modules at the start of the course,
together with the opportunity to experiment and explore
different methods and approaches. As you move through
the programme you will then start to focus and identify
individual ambitions, and plan and execute your final